Skip to content

People-first AI

AI built around people, not in place of them.

AI is nothing without creativity. We bring twenty years of making products people return to, and apply it to the models, so what ships is useful, explainable and yours.

Three ways in

Start as small as a day, go as far as a product

  • 1 day

    Spark

    A workshop that takes your team from AI anxiety to a shortlist of ideas worth testing.

    Ask about Spark
  • 2–3 weeks

    Inspire

    Rapid exploration: prototypes real people can react to, and a view on what is worth building.

    Ask about Inspire
  • 4+ weeks

    Mine

    Design and build an AI feature or product end to end, with the guardrails to ship it responsibly.

    Ask about Mine

Principles

What every AI feature we ship has to be

Four tests. If an idea fails one, it is not ready, however impressive the demo.

  • Adaptive

    It learns the person, not the other way round.

  • Explainable

    People can see why it did what it did.

  • Focused

    It does one job well before it does three.

  • Responsible

    Guardrails are designed in, not bolted on.

Capabilities

The technical side, in plain words

The team that designs the experience also builds it, so the model choice, the retrieval layer and the guardrails are product decisions, not someone else's problem.

  • Retrieval-augmented generation (RAG)
  • Agentic workflow design
  • Guardrails and evaluation
  • On-device models

Let's talk

Bring us the AI question you keep putting off.