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RVO Health · Healthcare

Hope, an AI quit-smoking coach

An AI SMS coach for people quitting smoking, piloted across 18 State Quitlines with 18,500 members.

Source: ustwo.com case study

Illustrative: a phone on a bedside table beside a glass of water, showing a calm sleep screen

Illustrative photograph, not the shipped product

Published results

  • 18,500

    members across 18 State Quitlines

  • 57%

    engagement, against 22% on the previous scripted programme

  • 14

    messages over 4 active days, against 10 over 2

What happened

The programme in brief

  • An AI coach that talks with people over SMS while they quit smoking.
  • Pilot launched September 2025, with national rollout planned by mid-2026.

We only reproduce what ustwo has published. The full story, with the team's own words, is on ustwo.com.